What is corporate coaching?
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What is corporate coaching?
Corporate coaching involves coaching towards organisational goals. Just as a football coach coaches a football team, a corporate coach coaches an organisation, focusing on the corporate team and corporate vision, mission, values and strategy. Results are measured against the performance requirements of the organisation.
Corporate coaches combine basic coaching skills with an in-depth understanding of the language, dynamics, processes and culture of organisations – whether these be large companies or public sector.
How does it work with my organisation?
Corporate coaching can take place with individuals or groups. Face-to-face coaching can be supported by telephone or e-mail contact. Corporate coaches can work to a specific schedule, provide long term support, or be brought in to accelerate change or a specific project.
Where corporate coaching involves coaching a whole organisation in one form or another, it usually requires initial survey work and can overlap into both executive and life coaching. Coaching can arise from a consultancy project or form part of a development programme.
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